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The Main Event

Dothan, AL

  • Entertainment & Leisure

We specialize in helping families make memories and have fun at our affordable events that we produce in Southeastern Alabama.

What inspired you to get into the business you are in today?

Even when I held other jobs not related to the event planning world, I volunteered to coordinate events and also to plan contests and promotions within the company. This love finally evolved into a chance to work with a new company in town that was putting on large scale festivals and events for non-profits. After two years, the owner went bankrupt and I was going to lose my job, but after much consideration I took a leap of faith and took over the company -The Main Event. It's grown ever since!

How do you define success for yourself and for your business?

While I would love to be able to define success in monetary terms, it's been more of a labor of love for me these past 5 years. Success is when I see smiling kids at a festival, when we receive good reviews and accolades from the state bureau of tourism (two of our festivals were named to the top 10 in the state!), when people comment on our sites about how much they love our events. That's success. The profitability will (I hope) improve as time goes on, but for now we get joy and happiness.

How would you use the FedEx SMB Grant money to make a significant impact on your business and/or on others?

Two of the biggest festivals we put on are funded by our own ability to secure sponsors. In other words, we're not putting on the festivals for the city, or an organization. We put on the two competition BBQ festivals in town ourselves for the enjoyment of the community, and the town benefits in increased hotel revenue and tax on food and gas. WIth the grant money, we can offer more free activities for families such as arts, crafts, games, shows and inflatable bouncers for the kids.

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