Zelda's Song, LLC

2490 Black Rock Turnpike #448

Fairfield, CT 06825

  • personalized pet memorial jewelry
  • custom pet photo jewelry
  • gifts for dog moms
  • dog jewelry

Elevator Pitch:

Wearable, personalized pet keepsakes in styles that tell a story - via custom photo jewelry & matching dog collars. Fetch Joy!

Tell us about your business, what inspired you to get into it, what you sell/service you offer, what makes your business stand out and how it impacts you, your community or the environment.

When I lost my beloved dog, Zelda, suddenly to cancer, I was compelled by grief to find a way to keep her photo with me all the time. I had no idea that photo jewelry existed at the time. I used Google to learn about it, and located a workshop in Providence, RI that could manufacture my designs and create the photo jewelry. Our jewelry is meaningful and affordable - each customer order is handcrafted with photos and/or engraving to celebrate the personal joy of life with our dogs and pets.

How would you use the FedEx Small Business Grant money to make a significant impact on your business?

We would like to take the next step in personalization by offering 3-D jewelry of pets created from photos. We use 3-D printing to create design prototypes, but we would need to bring a “quick mold” process in-house to make it cost effective to create a mold for each individual order. This grant would be used: 1. To purchase and set up a dedicated molding system for these orders: $15,500 2. Materials and additional 3-D printing services: $4,000 3. Online/print advertising expenses: $6,000.


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