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Dick Tracy® | The Official Watch

317 Noroton Ave.

Darien, CT 06820

  • dick tracy
  • watch
  • collectible
  • brothers

Elevator Pitch:

Dick Tracy® | The Official Watch is the only worldwide exclusively licensed timepiece based on the famous detective's iconic watch.

Tell us about your business, what inspired you to get into it, what you sell/service you offer, what makes your business stand out and how it impacts you, your community or the environment.

As brothers, we've shared a lot growing up—including a childhood dream of owning a real Dick Tracy watch. That's why we teamed up to make that dream come true. Together, we earned exclusive rights from Tribune Media Services with our handmade prototype based on the comic strip. Then, with Tribune behind us, we bootstrapped every aspect of the business from fine tuning the product design to managing manufacture through a reputable luxury watch company, marketing, packaging, and shipping.

How would you use the FedEx Small Business Grant money to make a significant impact on your business?

Charlie and I would use the grant to grow our business by investing in the one area we need the most help: marketing. We've proven through sales, customer reviews, and stellar data from our online ads that our watch is a quality product that people want. However, not enough people know about it. Having worked for an ad agency, I understand that launching an inbound marketing campaign tailor made for our target markets is the key to sales. We have designed the campaign—all we need is funding.

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