Connecting women artisans of India who handcraft beautiful tea ware to wider audiences so that they can continue their traditional craft.
Terra Klay, a social enterprise, introduces handcrafted black clay teaware from the mountainous regions of India to contemporary life styles of America, supporting a traditional craft done by women tribal artisans who dream to be entrepreneurs and be a change in their community with limited resources. Simple pottery that are made with love and dedication bringing a culture for all to enjoy. Businesses can make a difference and bring change. Change for respect, equality and right to make choices.
I would use $10,000 to place an order for inventory as following principles of fair trade, I would pay in advance so that they can source materials and not take bank loans and give the artisans continued work. Around $7,000 -$8,000 would be spent in designing and manufacturing proper packaging material for the pottery so that it tells our story as well as avoids breakage during shipment. The rest I would use to print marketing material and advertise on social media - to bring product awareness